HS Digital Asset Management Symposium, London 2008
June 27th, 2008
I just returned from the two day London HS DAM/MOM Symposium where the food was phenomenal, as usual. They always have wonderful catering at those Henry Stewart events The rest of what was served up at the conference was a little less than palatable. The event lacked focus this year and catching a session with any direct relevance to DAM was an ala carte gamble.
Theresa Regli’s opening session on the Vendor-neutral Approach to Selecting the Right DAM was standing room only. CMS Watch has published its Digital & Media Asset Management Report 2008 which can be purchased for the large sum of $1900. An interesting debate followed in a panel session regarding its perceived value. A self proclaimed “world-class thought leader and strategist in social media” challenged the need to purchase such reports when the same information could be found on networks and online reviews for free. Theresa responded that since so much information existed on the web today, the value in her report was in the time saved sifting through a plethora of noise to get to the facts needed to make sound business decisions.
Noise was prevalent at this year’s London conference. It took a disciplined ear to mute the proclamations of the evangelists to get to the meat of any given topic. And please, can we stop evangelizing and start achieving?
Here’s hoping that next conference I feel more inspired and encouraged rather than exhausted from enduring so many lectures.
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